Informative speaker and panellist sessions featuring a line-up of leading mobile technology experts examined the opportunities posed to businesses by the influx of highly sophisticated mobile technology - driven by insatiable consumer appetite.
Steve Reynolds, President of the Mobile Data Association and Managing Director of TBS, said: “2012 was a fantastic year for mobile technology. A steep rise in demand for smartphones and tablets has far superseded that for the desktop PC, whose growth showed no increase. Couple this with a 300 per cent increase in smartphone mobile data consumption, then the case for businesses to look at fully integrating mobile from the boardroom, to frontline staff, and through to customers, has never been stronger.”
Speakers included Quocirca Principal Analyst, Rob Bamforth, who talked about the huge potential gains but also concerns arising from mobile uptake within enterprise, touching on information security, Bring Your Own Device (BOYD), and the post desktop era. Paul Foster, Technology Evangelist, Microsoft, spoke about the democratizing qualities of the Cloud, mapping technologies and real-time Business Intelligence.
Steve continued: “Mobilise Your Workforce was all about helping organisations to understand how to harness this powerful mobile technology and future proof their businesses, to push them through a prolonged economic downturn. It is clear from the mega trends in mobile data and fiercely competitive device market, that failure to embrace this technology will leave businesses at a significant disadvantage or worse.”
One business which is currently reaping the rewards of full mobile integration following a recent deployment of enterprise mobility platform, TaskMaster, is TC Harrison JCB. The plant equipment specialist’s Commercial Manager, Wendy Griffiths, also shared her experience of successfully selecting and rolling-out a mobile solution to its field engineers.
There was a clear message which consistently ran through all of the sessions at Mobilise Your Workforce: Mobile technology is already forming a core part of business operations and those who choose to ignore this trend now will lack competitive edge and resilience moving forward.
TBS Enterprise Mobility has a 20 year mobile technology legacy in providing innovate, future-proof platforms to a diverse range of organisations of all sizes worldwide. For more information, go to www.tbsmobility.com